Technological innovation is what the publishing industry claims to aspire to today. Cloud Technology allows hardware, software, and applications to be accessed by anyone, anywhere in the world, meaning it is game-changing for small businesses and global enterprises alike. Software as a Service is not new territory for Book Publishers. Many big companies already shelve a significant portion of their business-critical IT infrastructure in the cloud.
SaaS poses opportunities for small and medium-sized book publishers looking to grow. IT Professionals in the Publishing Business need to understand and advocate for cloud-based publishing solutions where overcoming the existing state of affairs might prove difficult. Managers across the publishing industry need to include the cloud in any assessments of running their departments more efficiently.
Many companies already mix, match, and customize cloud services to meet their requirements. Publishers must be aware that there is no single element of their business where a cloud-based solution does not exist.
Benefits of Cloud Technology to Book Publishers:
*Lower Capital Expenditure:
Cloud has given rise to different ways of managing business-critical technology. By essentially outsourcing certain functions, publishers can reduce spend on their technology infrastructure. Since we can update systems remotely, publishers can access the cloud’s benefits while moderating their technology spend.
*Speed of application Usage:
Once you have access to the server, your infrastructure is configured, and your applications encased, you are ready to start deploying your software. With the help of the cloud, the deployment of new applications is lightning fast.
*Shorter time to market:
Marketing and Promotion is an area where publishers can improve. The goal is to reach the right consumers and offer the desired products to grow revenues. Social Media means publishers and writers can communicate with their fanbase. The publishing trail, made possible by the cloud, explains that books can move to the– marketing and launch phase of the production process – providing the publishers more time to navigate the new world of social marketing.
*Low cost of operation:
The key to competitive success is—the capability to get a product to market as quickly as possible, as high quality as possible, and as cheap as possible. ‘Cloud Computing’ has done this quite brilliantly for ‘Book Publishing.’ Access to the global workforce means that companies have a wider pool of talent to draw from. As the digital production and publishing industry develops, enterprise leaders shift towards bringing services previously outsourced to international suppliers closer to their homes. The specific change here is that publishers are moving from an obsessive focus on low cost to securing more quality services.
Many publishing features such as copy editing, design work, and proofing can be multi-tasked across time zones, with a single version being worked on. Quality has regained its prominence- thanks to the cloud.
The alternative brings dozens of different documents into existence. Cloud-based solutions like Holograph Press Works make it easy to store and share projects efficiently, assisting aggregative and energy-efficient work.
For long, technology spend has been the publishing industry’s blind spot. While technological development like cloud computing has enabled software engineers to develop better solutions and standards, innovation must attract investment if publishing businesses see the benefits.
Holograph Press Works have developed a sturdy and customized platform to ensure that you are appropriately supported throughout the publishing business. Our business support services enable you to make the most of your publishing experience.
Connect with us at www.holographpressworks.com to learn how to increase your revenue and expand your business into new channels.